Why Hire a Community Manager?
The Community Manager is the best professional for managing and animating social networks such as Instagram, Facebook, and TikTok. They establish digital strategies for brands to develop their presence on social media and the internet. Indeed, they must meet certain imperatives to communicate effectively on behalf of the brands. Let’s look at the skills and tasks a Community Manager can bring to you each day.
Crafting an effective social media strategy
They establish the editorial line, graphic charter, colors, and typography of the brand.
This strategist defines specific strategies for each social network to improve the visibility and image of the company.
Firstly, they conduct an audit, which means taking stock of social networks. This is done to analyze the practices that work best and those that work the least. Secondly, they perform competitive monitoring by analyzing the brand’s competitors. Mention that these steps are essential to compare new trends and create relevant content for subscribers.
The Community Manager may also be involved in developing an influence and presence strategy on social networks. This is done by setting up collaborations, partnerships, and contests on Instagram.
Finally, once the strategy is in place, they create an editorial calendar for several weeks or even months.
Knowledge of new web trends
This digital communication professional has a deep understanding of the Internet and digital tools. They are familiar with various aspects of digital marketing. In fact, the Community Manager is constantly staying updated on the latest web trends by keeping themselves informed and trained.
Being curious, they regularly keep track of the latest web updates. This includes Facebook Ads, new features in Instagram stories, Reels, etc. They also educate themselves on emerging digital platforms like TikTok, launched in September 2016.
With a creative flair, they master content creation tools like Canva and video editing software like Inshot.
Having excellent writing skills, they are comfortable with web content writing and keep themselves up to date on Search Engine Optimization (SEO).
They write blog articles to optimize website ranking and create newsletters using Mailchimp.
Content creation and social media management
Managing social media is much more complex than one might think. The Community Manager ensures a company’s image and e-reputation are maintained on social media and the internet.
As a community manager, they engage and interact with various communities, including subscribers, customers, and fans.
They implement social media actions to optimize visibility, publish content, and foster customer loyalty. Additionally, they analyze the behavior and reactions of these communities to provide them with the best content.
As a digital expert, they monitor the developments and results of their actions usinginternet statistical measurement tools. This allows them to derive very precise Key Performance Indicators (KPIs).
Are you a professional in the fashion or beauty industry? Do you want to establish an effective social media strategy but don’t know where to start? Are you aiming to enhance your reputation and convert followers into new customers? Hiring a Freelance Community Manager is an excellent choice to support you!
