Social Media Audit for Luxury and Ethical Brands

An audit is the first step to optimize, remove, or continue previously published content. It allows you to check if you are on the right social media platforms based on your positioning. For luxury and ethical brands, an audit helps evaluate the performance of your accounts. You can analyze reach, engagement, and conversion rates. It assists in identifying which posts performed well and which ones did not. Thus, you can focus your efforts on content types that have been the most successful. Indeed, it enables you to verify if your strategy is well-developed and set new objectives. This way, you can make informed decisions when creating your future posts with the help of an editorial calendar.