My Project with Ozaelle
Project Context
When I took over the online presence of the Ozaelle brand, it already had a solid base of 3000 followers on Instagram. Despite this good start, the brand was looking to increase its visibility and generate more traffic to its e-commerce website to boost sales. Additionally, the website’s SEO needed improvement to ensure better visibility.
Feed Instagram Ozaelle – Before
Feed Instagram Ozaelle – After
Strategy and Implementation
To meet Ozaelle’s needs, I implemented various strategies:
- Establishing partnerships with micro-influencers in the hair industry by offering them gifts. This strategy allowed us to reach a targeted and engaged audience.
- Organizing contests in collaboration with other ethical and Made in France brands to highlight our shared commitment to responsible consumption.
- Exchanging blog articles with other ethical and Made in France brands, which helped expand the audience and strengthen their credibility.
Visual Results
Throughout this project, I created numerous visual content, including blog articles and Instagram posts to promote the brand.
Final Reflection
This project provided me with valuable experience in the field of influencer marketing and blog writing. It also gave me the opportunity to organize a photoshoot for Ozaelle’s new collection. Thanks to these efforts, we were able to increase the brand’s visibility and attract more customers to the e-commerce website.
Brand Story
Ozaelle was created by Charlotte Anson with the aim of simplifying and enhancing the hairstyling process. The brand offers ethical jewelry made in France, and in a responsible fashion approach, the textile accessories are made from carefully selected eco-friendly materials.
Tasks Accomplished
Throughout this project, I carried out the following tasks:
- Considering the target audience in communication development.
- Developing a multi-channel communication strategy.
- Writing articles for the newsletter and blog to promote the brand and optimize the website’s SEO.
- Preparing social media posts (Instagram, Facebook, Pinterest).
- Creating communication visuals.
- Video editing.
- Organizing a photoshoot.
- Establishing partnerships with brands and influencers.
- Analyzing and optimizing digital communication performance.
If you enjoyed this project, you might also be interested in my other collaborations. Each project presents unique challenges and creative solutions.
For a deeper immersion into the world of digital marketing and social media, I invite you to explore my detailed articles, case studies, and tips on various aspects of this exciting field.
And if you have a project in mind and would like to discuss how I could help, I would be delighted to learn more about your needs and explore how we could work together to bring your vision to life.
Thank you for taking the time to explore this project. I hope to have the opportunity to collaborate with you soon!